In spring 2021, Miami Law was the first U.S. law school with a week-long, full course in the emerging area of Sneaker Law. Provided through the school’s LL.M. in Entertainment, Arts, and Sports Law, and encompassing the areas of intellectual property law, sports law, and labor law, the course covered an overview of the $90bn sneaker industry.
Following on the success of the course, the EASL program launched the first-ever “The Art of the Sneaker Deal,” a two-day case study competition and conference, in 2022. The competition and conference were a collaboration between EASL and Sneaker Law.
Case Study Competition
The annual case study competition allowed competing law schools to represent artists, designers, and brands on issues including IP protection of sneakers, rights of publicity, licensing deals, and collaboration agreements. Judged by industry lawyers and business executives.
Conference
The conference included a full-day touching on contemporary legal and business issues impacting the sneaker industry. Participants joined a panel of legal and business industry experts who discussed cutting-edge business and legal issues in the sneaker industry today.
