Influencers, Artists and Trendsetters Negotiation Competition and Conference
Content is king. We live in the golden age where content creators, artists, and influencers wield power and can shift culture. Brands want to collaborate. Creators need to be sophisticated, understand deal points and protect their brand and intellectual property. In 2024, the UM School of Law was the first law school in the country to pull together law students with leading lawyers, influencers, artists, creatives and trendsetters for a negotiation competition and conference.
This event took place February 13 and 14, 2025.
Negotiation Competition - Thursday, February 13
Competition 10am-5pm
University of Miami Shalala Student Center 1330 Miller Drive, Coral Gables, FL 33146
Participants will have the chance to represent influencers, brands, artists, fashion companies and other creators in the second annual Counseling Creators: Influencers, Artists and Trendsetters Negotiation Competition
Register a team of law students (can include business school students)
Team of up to 4
Individual registrants will be placed on a team
In advance of the competition, you will be assigned two negotiations where you may be representing your favorite influencer, brand, artist, or fashion company negotiating the compensation, deliverables, and key deal points
Industry judges will grade your negotiation and provide feedback
Top teams will advance to the final negotiation to be held live during the conference
Conference - Friday, February 14
Conference 9am-3:30pm
University of Miami Lakeside Village Auditorium 1280 Stanford Dr, Coral Gables, FL 33146
This conference appeals to all lawyers, law students, brands, influencers, artists and creators for the second annual law school conference on Counseling Creators: Influencers, Artists and Trendsetters.
Brand Deals, Advertising, and Influencer Marketing
The TikTok Ban: Legal Concerns and Strategies for Creator Diversification
The Business of Style: Fashion, Creators, and the Law
Speakers, Judges, Panels include
2025 Conference Program
Friday, February 14
9:00 AM – 9:10 AM
Opening Remarks
9:15 AM – 10:15 AM
Brand Deals, Advertising and Influencer Marketing
As brand deals and influencer marketing continue to redefine advertising, navigating the intersection of creativity, business, and legal compliance has become increasingly complex. This panel features top legal and business professionals who will examine the implications from all sides—brands, unions, agencies, and influencers. Topics include cutting-edge issues in influencer agreements, FTC regulations, advertising disclosures and more. Attendees will gain insights and strategies for structuring successful and compliant influencer campaigns in today’s dynamic landscape.
Panelists: Jonathan Seiden, SVP and Associate GC, Endeavor Stacy Marcus, Partner, DLA Piper Dan Whyte, JD ’09, VP and Assistant GC – Sales, Marketing, Data Partnerships & Distribution, TelevisaUnivision Shermin Lakha, Founder, LVLUP Legal
The Business of Style: Fashion, Creators, and the Law
In 2025, the fashion industry is undergoing a major transformation, with creators taking center stage. Through platforms like Instagram and TikTok, creators drive trends, promote collections, and launch their own brands. Social media has become a virtual runway, enabling creators to collaborate with brands from small local boutiques to large luxury houses and reach millions in real time. This panel explores key legal and business considerations, including intellectual property protection, influencer contracts, and global regulatory compliance. Attendees will gain valuable insights into how legal professionals help navigate the challenges of a rapidly evolving industry shaped by digital influence.
Moderator: Danielle Garno, Partner and Co-Chair, Entertainment Group, Holland + Knight
11:30 AM – 12:30 PM
LUNCH
12:30 PM – 1:45 PM
The TikTok Ban: Legal Concerns and Strategies for Creator Diversification
With the looming threat of a TikTok ban in the U.S., creators and their legal teams face unprecedented challenges. TikTok is one of the fastest growing and most profitable social media platforms for creators, offering unparalleled opportunities to build their personal brands and generate revenue. This panel examines the potential TikTok Ban and legal, economic, and creative strategies for navigating potential platform restrictions. Attendees will leave with a deeper understanding of the creator economy during times of uncertainty and change.
Panelists: Michael Isselin, Partner, DLA Piper Santino Stancato, VP, Digital Talent Growth, Wasserman Tyler Chou, Founder, Tyler Chou The Creators Attorney Anthony Mendez, Creator and Co-Founder, Nucleus John Newman, Professor, University of Miami and Former Deputy Director, FTC
Moderator: Vivek Jayaram, Founder, Jayaram Law
2:00 PM - 3:15 PM
Competition FINAL
Thank You To Our Sponsors
Official Advanced Creator Solution of Counseling Creators
Miami Law’s Entertainment, Arts, and Sports Law (EASL) Program is thrilled to partner again with Nucleus, the official, advanced creator solution of the University of Miami Law Counseling Creators Competition + Conference, to take this year’s spring events to the next level! Here’s what to anticipate:
Content Creation
Immersive Activation On-Site: Attendees and speakers can record professional-grade content right at the event.
Dynamic Event Coverage: Nucleus will capture images and videos throughout the competition and conference, which will be shared on digital channels.
Daily Recap Reels: Relive the highlights of each day with professionally produced recap videos.
Kickoff Party
All competitors, judges and conference attendees will be invited to the Kickoff Party, hosted by Nucleus at their state-of-the-art Nucleus Creator Hub on Thursday, February 13th, from 6:00 PM to 8:00 PM, featuring food, drinks, networking and speed creating opportunities.
